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Google Analytics & Custom Tags
Adds tracking codes and custom scripts to your site without editing theme files — so they survive theme updates and don't need a child theme.
Only add code you trust
Anything entered here executes on your website, in every visitor's browser. Treat these fields like theme file access: paste only code from sources you trust, and review third-party snippets before adding them.
Google Analytics
| Setting | Format | Notes |
|---|---|---|
| GA4 Measurement ID | G-XXXXXXXXXX | Recommended for all sites |
| Universal Analytics Tracking ID | UA-XXXXXXXX-X | Legacy — Universal Analytics stopped collecting data in July 2023 |
Use GA4. The Universal Analytics field exists for sites that still reference an old property; it will not collect new data.
Google Tag Manager
| Setting | Format |
|---|---|
| GTM Container ID | GTM-XXXXXXX |
Entering a container ID adds both the head snippet and the body snippet — you don't need to place anything manually.
GTM or GA4, not usually both
If you're already loading GA4 through Tag Manager, don't also enter the GA4 Measurement ID here — you'll load the tag twice and double-count pageviews.
Custom Tags & Scripts
Three slots, each injected at a different point in the page:
| Setting | Injected |
|---|---|
| Custom Head Tags | Inside <head> |
| Custom Body Tags | Immediately after the opening <body> tag |
| Custom Footer Tags | Before the closing </body> tag |
Include the full markup, <script> tags and all — the content is output as entered.
Which slot to use:
- Head — verification meta tags, and scripts that must run before the page renders
- Body — noscript fallbacks and tags a vendor specifies must come first in the body
- Footer — everything else. Scripts here don't block rendering, so prefer it unless the vendor says otherwise.
Code Preview
The settings screen shows a preview of the generated GA4 and Tag Manager code, so you can confirm what will be output before saving.
Troubleshooting
Tracking isn't recording
- Confirm the ID format — GA4 is
G-, Tag Manager isGTM-, Universal isUA- - Check the page source for the tag; if it's absent, the setting didn't save
- Clear any page cache — cached HTML predating the change won't include the tag
- Check for an ad blocker or consent banner suppressing it in your own browser
Pageviews are doubled
The tag is loading twice — usually GA4 entered here and fired through Tag Manager, or also present in a theme setting or another plugin. Pick one source.
The site breaks after adding a script
Malformed custom code can break page rendering. Clear the field that you added last. If you're locked out of the admin, the settings live in the options table and can be cleared directly.